SENSORIAL MARKETING

Sensorial Marketing is something new into the fashion world but is have a tremendous growth. It is nothing but a strategy created that involves the involvement of the sensory feels, touch etc. The whole agenda of this kind of marketing is to enhance the level of customer service for the consumers and for them to get a virtual experience of the products.

Many brands have been doing sensorial marketing in many ways from long time. One such example is the Louis Vuitton. But recently brands like Sephora and Chanel came up with similar ideas of Guerrilla marketing mixed along with sensorial marketing. They did events such as the Sephora Playhouse and the Chanel Game Center. The events were held for a certain date and time period. It was a very unconventional way of marketing and promotions, something very different. They created a whole feel of a imaginary world of cosmetics and also gave the customers a feel of the products in real. The events were a hit. It was first done by Channel as COCO game center and followed by was Sephora playhouse. These methods and tactics of using sensorial marketing strategies for the promotions of the brand are the latest trend working wonders for the fashion industry.