HOUSE OF SHEENS

House of Sheens is a luxury bag brand based in Singapore. The creator and founder of the brand is Sheerina Manncharam. This brand was introduced to us by our lecturer through a competition for creating bag design for travel. The brand wanted to create a new travel collection which had easy travel bag and accessories for women to travel hassle free. House of Sheens collaborated with us Raffles Students to come up with the designs for the latest travel collection and also for a marketing plan to launch the whole collection with an event. The brand also collaborated with the Straits Clan for the inspiration of the designs of the bag and the travel collection.

The designs were completely inspired from the contemporary style Architecture and colours of the building design. The colour pallet of the designs consisted of the colours inspired from the Straits Clan building. The “Travel with Sheens” collection was successfully launched on the 27Th of November 2018 at the Straits Clan, with a private guestlist. Before the launch the collection was promoted as per the marketing plan on the social media platforms of the brand. The launch event consisted of the sale of the travel collection, a small personal customisation of the baggage tags counter and a small talk by the founder of the brand and a special guest invited by the founder. In all the event was a great success, with the help of all the classmates who worked as a team. Putting up this whole event by ourselves, not only thought us to cooperate and coordinate but it also gave us a lesson on how things can be done on a least budget.