FESTIVE EFFECT ON FASHION

We all love music festivals and concerts. In olden days , it was a time to have fun and enjoy the music the artist played, but today it’s a whole new different story. Music fest have a theme and trend to follow everytime of the year the come. These festivals have a lot of effects on the latest trends of the society. Music has a lot of influence in our lifes. One of them is fashion. Your outfit you wear to the fests and concerts is something that people will look upon. It has formed a chain of effects over the decades.

First fashion influenced these fest and concerts and now these fest have influenced fashion. One such example is the COACHELLA Music festival in the US. Recently brand like H&M collaborated with Coachella and created a special edition collection for the people attending the music festival. It was a superb success and something very different that a brand came up with clothes inspired by the music festival that too with a limited edition.

H&M benchmarked itself for other brands by coming up with this unique idea. Followed by many other smaller brands also came with the idea of collaborating with such musical festivals or concerts or events in the upcoming future. This has set off a trend in the fashion industry. Seasonal collections have become a very basic activity of the brand. Such collaborations have helped promote brands and create an build up new image or gain popularity. I hope you next time you would love to go shopping before you go to a music festival or an event!